China 4A Design & Branding 2011 CHINA 4AS CALL FOR ENTRY by DraftFCB Shanghai

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Industry Shows, Events & Festivals
Media Design & Branding
Market China
Agency DraftFCB Shanghai
Creative Director Marc Wang, Leo Lee
Art Director Eric Sun, Aaron Hui
Released August 2011

Credits & Description

Category: Advertising Typography
Advertiser: CHINA 4A
Product/Service: 2011 CHINA 4AS CALL FOR ENTRY
National Executive Creative Director: Eddie Wong (Draftfcb China)
Creative Director: Leo Lee (Draftfcb China)
Creative Director: Marc Wang (Draftfcb China)
Art Director: Eric Sun (Draftfcb China)
Art Director: Aaron Hui (Draftfcb China)
Media placement: Print - Trade Magazines - 1st August 2011
Media placement: Posters / DM - Advertising Agencies - 1st August 2011

Describe the brief from the client
Create a Call-for-Entry for the 2011 China 4A Golden Seal Awards.

Describe the challenges and key objectives
The theme ‘Don't Forget Creativity!’ was created.
It reminds everyone in the industry to stand up and play a part in the relentless pursuit of creative excellence. Not giving up under any kinds of pressure.

Describe how you arrived at the final design
A manifesto with 198 words was written.
The Call-for-Entry was executed in a collaborative way where 198 industry practitioners from different disciplines each wrote and designed a word.

Give some indication of how successful the outcome was in the market
Entries received reaches a new high - around 800 entries. An increased of 200 entries as compared to the previous year.