China Dolls Care & Support Assoc Design & Branding CHINA DOLL by Grant McCann Colombo

CHINA DOLL

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Sri Lanka
Agency Grant McCann Colombo
Executive Creative Director Russell Miranda
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: CHINA DOLL DELIVERY AND TAKE AWAY
Product/Service: CHINA DOLL
Agency: GRANT McCANN ERICKSON
Senior Art Director: Kumkum Fernando (Grant McCann Erickson)
Copy Writer: Radeisha Daluwatte (Grant McCann Erickson)
Account Manager: Tasha Marikkar (Grant McCann Erickson)
Executive Creative Director: Russell Miranda (Grant McCann Erickson)
Vice President: Laila Gunesekere (Grant McCann Erickson)
Media placement: Logo Design - Stationery & Brand Material - 15 April 2011
Media placement: Bowl - Restaurant / Outlet - 18 April 2011
Media placement: Packaging - Restaurant / Outlet - 18 April 2011
Media placement: Menu & Promotional Material - Restaurant / Outlet - 18 April 2011

Describe the brief from the client
The brief was to differentiate and evolve from the traditional Chinese restaurants in Colombo and the generic logo designs that pervade the market.

Describe the challenges and key objectives
To stand apart from the competition and create a unique and memorable identity.

Describe how you arrived at the final design
The mark combines the two aspects of the name, China Doll - The 'face' is a mix of classic and contemporary symbols of beauty replete with a beauty spot, while the negative space delineates the iconic Chinese bowl and chopsticks - The resulting identity relates to its young, urban audience.

Give some indication of how successful the outcome was in the market
Achieved brand recognition & popularity among the target audience within a short period of time. Today China Doll is one of the most popular Chinese noodle cuisine outlets in the city.