CHIPPENDALE PRINTER LEAFLET by Saatchi & Saatchi Sydney for CHIPPENDALE PRINTERS

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CHIPPENDALE PRINTER LEAFLET

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Australia
Agency Saatchi & Saatchi Sydney
Executive Creative Director Steve Back, Deputy Creative Director
Creative Director Dave Bowman
Copywriter Julian Melhuish
Illustrator Toxic Oslo
Released October 2009

Credits & Description

Category: Publications
Advertiser: CHIPPENDALE PRINTERS
Product/Service: CHIPPENDALE PRINTERS
Agency: SAATCHI & SAATCHI AUSTRALIA
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI AUSTRALIA, Sydney, AUSTRALIA
Desigh Creative Director: Julian Melhuish (Saatchi & Saatchi)
Executive Creative Director: Steve Back (Saatchi & Saatchi)
Creative Director: Dave Bowman (Saatchi & Saatchi)
Designer: Julian Melhuish (Saatchi & Saatchi)
Copywriter: Julian Melhuish (Saatchi & Saatchi)
Illustrator: Oslo
Media placement: Leaflet - Advertising Agencies In Sydney - November 2009

Describe the challenges and key objectives
Agency print producers have known for some time that printers produce the most boring promotional material.

Describe the brief from the client
Attract advertising agency print producers to use Chippendale Printers.

Describe how you arrived at the final design
The leaflet is an attempt to remedy that and not resort to 8 colours, foils, die-cuts and all the usual tricks.

Give some indication of how successful the outcome was in the market
Chippendale Printers experienced an increase in enquiries.