EVELYN'S Design & Branding EVELYN'S CHOCOLATY SAUCE by JANSENHARRIS, UNITED ARAB EMIRATES

Adsarchive » Design & Branding » EVELYN'S » EVELYN'S CHOCOLATY SAUCE

EVELYN'S CHOCOLATY SAUCE

Pin to Collection
Add a note
Industry Chocolate, Baking, Cakes & Desserts
Media Design & Branding
Market United Arab Emirates
Agency JANSENHARRIS, UNITED ARAB EMIRATES
Released February 2013

Awards

Dubai Lynx 2013
Design PACKAGING BRONZE

Credits & Description

Client EVELYN'S
Product CHOCLATE SAUCE
Entrant JANSENHARRIS, UNITED ARAB EMIRATES
Type of Entry: Design
Category: PACKAGING
Title: EVELYN'S CHOCOLATY SAUCE
Product/Service: CHOCLATE SAUCE
Entrant Company : JANSENHARRIS, UNITED ARAB EMIRATES
Advertising Agency : JANSENHARRIS, UNITED ARAB EMIRATES
Name Company Position
Lumkile Zitha Jansenharris Senior Designer
Darien Harris Jansenharris Creative Partner
Viki Harris Jansenharris Managing Partner
Brief Explanation:
The UK market is extremely saturated with high end speciality stores and products. People are extremely brand loyal to their brands and are reluctant to change. A major challenge was to create a new brand, that was in fact, an old recipe. We had to build authenticity and heritage in a short amount of time so that the brand could stand alongside more 'established' players.
Describe the brief from the client:
This deliciously decadent chocolate sauce recipe has been passed down several generations of Evelyn women and remains a tightly kept secret. The recipe was originally crafted in a small town called Moshi nestling on the foothills of Mount Kilimanjaro, Tanzania.As a new product to be introduced to the market, Evelyn’s needed to be positioned as the premium chocolate sauce for your indulgent pleasure. It is made from the finest ingredients, including a carefully selected blend of Fairtrade and organic cocoa. It is both a recipe and a process and is handmade in a small English village, with love.
Description of how you arrived at the final design:
A thorough audit of the market segment was conducted. From this emerged the brand essence of 'Indulgent Pleasure'. The brandmark was inspired by the idea of a signature as a testament to quality, authenticity and a personal touch. This in turn reinforces the hand-made quality of Evelyn’s. The ‘E’ monogram creates an intricate pattern to position Evelyn’s as a luxury brand in the its category.
Indication of how successful the outcome was in the market:
Evelyn’s Chocolaty Sauce has become a favourite in deli's and high end speciality stores across the United Kingdom. The founder, originally operating out of a farm in the North of England could hardly keep up with initial demand. In addition, Evelyn's Chocolatey Sauce has been awarded numerous taste awards.