Chris Tarry Design & Branding CHRIS TARRY CD REST OF THE STORY by Rethink

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Industry Records & Cinema Production
Media Design & Branding
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco
Designer Jeff Harrison
Producer Kerry Bhangu
Illustrator Kim Ridgewell
Released March 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: CHRIS TARRY
Product/Service: CD
Creative Director: Ian Grais (Rethink)
Creative Director: Chris Staples (Rethink)
Designer: Jeff Harrison (Rethink)
Illustrator: Kim Ridgewell (Rethink)
Producer: Kerry Bhangu (Rethink)
Account Manager: Daylan Wong (Rethink)
Account Manager: Jennifer Newsted (Rethink)
Printers: (Metropolitan Fine Printers)
Media placement: CD - Tower Records, CD Baby, CD Universe, Chris, Nineteen-Eight Records, Amazon - 3 March 2011

Describe the brief from the client
Chris Tarry is both an accomplished author and a highly distinguished jazz musician.
He wanted a way to take his audience on a journey – starting with a collection of his short stories and continuing the journey through the music on Rest of the Story.

Describe the challenges and key objectives
The challenge was to package his latest CD, Rest of the Story, in a way that highlighted both of Chris's talents and reflected the creativity of his work.
We answered the brief by turning the CD package into a book of Tarry’s short stories.

Describe how you arrived at the final design
The illustrations first set the stage and draw the reader to the stories, while the album's musical landscape completes the picture— thus becoming the Rest of the Story. As an extra twist, the CD lies at the bottom of a large die-cut hole in the book, mirroring the fall of the character from the cover illustration. The thoughtfulness of Tarry's work finds its echo in every aspect of the packaging, from the detailed drawings to the foil lettering and silver ribbon marker.

Give some indication of how successful the outcome was in the market
2012 Juno Nominations (the Canadian version of the Grammys) in 2 categories: 'Contemporary Jazz album of the Year' and 'Recording Package of the Year'.