HOLD MY HAND by Leo Burnett Hong Kong for Christina Noble Children's Foundation

HOLD MY HAND

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Design & Branding
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Executive Creative Director Connie Lo
Art Director Timothy Li
Photographer Patrick Yick
Released September 2009

Credits & Description

Category: Publications
Advertiser: CHRISTINA NOBLE CHILDREN'S FOUNDATION
Product/Service: CHILDREN'S CHARITY
Agency: LEO BURNETT
Date of First Appearance: Sep 8 2009 12:00AM
Entrant Company: LEO BURNETT, Hong Kong, HONG KONG
Executive Creative Director: Connie Lo (Leo Burnett Hong Kong)
Group Creative Director: Miranda Shing (Leo Burnett Hong Kong)
Senior Copywriter: Paul Yu (Leo Burnett Hong Kong)
Senior Copywriter: Cyrus Ho (Leo Burnett Hong Kong)
Senior Copywriter: Kiu Chan (Leo Burnett Hong Kong)
Art Director: Timothy Li (Leo Burnett Hong Kong)
Art Director / Illustrator / Typographer: Mike Wong (Leo Burnett Hong Kong)
Photographer: Patrick Yick
Media placement: USB Annual Report - Being sent to donor and put on sale at popular art shops. - September 8, 2009

Describe the challenges and key objectives
When people receive an ordinary textbook-like annual report, most of them just flip through or even worse, never open it. So we decided to design an annual report which is attractive and interactive in a way that’s relevant to the core message. And people are more likely to keep using it.

Describe the brief from the client
To design the 2008 annual report of the Christina Noble Children's Foundation in a way that lets the reader really experience what the Foundation is doing.

Describe how you arrived at the final design
The annual report is an interactive flash presentation filled with animations and sounds stored inside a USB disk in the shape of a child’s hand. Plugging it in feels like holding the hand of a street child. And since the USB disk is reusable, the recipient will be reminded every time they use it that they have the ability to reach out and pull a child from the clutches of poverty.

Give some indication of how successful the outcome was in the market
The child-hand shaped USB annual reports were very well received by the private and corporate donors of the Foundation. All proceeds go to charity, the USB annual reports were also put on sale at popular art shops for more donations and awareness. This also garnered significant awareness and PR.