CD MENINAS CANTORAS DE PETRÓPOLIS by Boldº_a design company for Som Livre

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Industry Apparel, Clothing & Footwear, Culture, Leisure & Sport
Media Design & Branding
Market Brazil
Agency Boldº_a design company
Creative Director Leonardo Eyer
Designer Leonardo Eyer
Released October 2009

Credits & Description

Category: Clothing, Sports, Leisure & Recreation
Advertiser: SOM LIVRE
Product/Service: CHRISTMAS CD
Agency: Boldº_a design company
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: Boldº_a design company, Rio de Janeiro, BRAZIL
Creative Director/Designer: Leonardo Eyer (Boldº_a design company)
Creative Director/Designer: Billy Bacon (Boldº_a design company)
Media placement: CD - all the stores in Brazil - 1 November 2009

Describe the challenges and key objectives
Although the group always intend to use the chorus’ image on their CD covers we wanted to find a unique visual language.

Describe the brief from the client
Create a new art work (the was the same of the previous edition) for a Christmas’ songs CD performed by a young girls chorus group.

Describe how you arrived at the final design
We proposed a new visual that would grab attention for the cover on the point-of-sale, making it different and fresh to the eye when compared with the previously produced material. We worked on a variety of Christmas elements in a contemporary way, creating ludic and colorful illustrations to emulate cut-paper.

Give some indication of how successful the outcome was in the market
Right after the project delivery, the recording company - positively surprised with the results - hired the studio to work on the graphic project of a new CD collection.