A LITTLE NOTE OF CHRISTMAS WISDOM by The Brand Union London for THE TUTSSEL FAMILY

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A LITTLE NOTE OF CHRISTMAS WISDOM

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency The Brand Union London
Designer Glenn Tutssel
Released December 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: THE TUTSSEL FAMILY
Product/Service: CHRISTMAS GREETING CARD
Agency: THE BRAND UNION
Date of First Appearance: Dec 18 2009 12:00AM
Entrant Company: THE BRAND UNION, London, UNITED KINGDOM
Designer: Glenn Tutssel (The Brand Union)
Media placement: Cannes Lions entry - Cannes entry - 18 December 2009

Describe the challenges and key objectives
To create a bespoke Christmas card that is personal, relevant, eye-catching and humorous.

Describe the brief from the client
To create a bespoke Christmas greeting card on behalf of the family who live at High Beechams, an English country house.

Describe how you arrived at the final design
On Christmas Eve 2008 an owl fell down the chimney of a country house. The owl set off the intruder alarm and the security company report that was sent regarding the incident inspired the central idea for the owners 2009 Christmas card. An illustration of the owl was commissioned to Andrew Davidson to illustrate the story and a faithful reproduction of the incident report was printed and enclosed in an envelope inside the card.

Give some indication of how successful the outcome was in the market
The card has become a keepsake among friends of the Tutssels as well as the security company.