Christophorus Design & Branding CHRISTOPHORUS 352 by Kircherburkhardt

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CHRISTOPHORUS 352

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Industry Magazines
Media Design & Branding
Market Germany
Agency Kircherburkhardt
Released October 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: DR.ING.H.C.F.PORSCHE
Product/Service: CHRISTOPHORUS
Agency: KIRCHERBURKHARDT
Media placement: magazine - mailing distributed to customers - October/November 2011

Describe the brief from the client
Christophorus is Porsche’s customer loyalty tool. Named after the patron saint of automobile drivers, it is one of the world’s oldest car magazines and the only customer magazine from Porsche.
It has to convey the fascination of Porsche, and Porsche products, in both the highest journalistic and creative sense – and with distinction to standard marketing measures.

Describe the challenges and key objectives
As key medium, Christophorus feeds Porsche customer’s fascination for the brand. Its task is to equip its readers with knowledge about Porsche that no other magazines, and its reader, know about. Porsche must accomplish this with the highest journalistic standards, exclusive photo productions and graphic design all included along first-hand information.

Describe how you arrived at the final design
Large, high-level photography, open typographical designs as well as distinct illustrations are key elements of Christophorus and pointedly designed, with white and open space.
As a result, the magazine never appears cluttered but always keeps an elegant, generous lightness. However, in country/region-specific market pages (turn-around-cover), Christophorus has a stricter screen and clearly defined typography.
Christophrous’ illustration is lavish and extensive. Photos reflect Porsche’s distinctive attributes like elegance, dynamics, perfection and control.
To accomplish a high degree of sovereignty and individuality, Christophorus works with internationally renowned photographers and illustrators.

Give some indication of how successful the outcome was in the market
Christophorus 2011 volume has risen almost by almost 7.5% compared to 2010, and media sales have climbed by over 18%.
Feedback on Christophorus via all media channels was absolutely positive: from letters to the editor, to experts from the media and automobile industry.