CIM LIFE by CIM CREATIVE for CIM CREATIVE

CIM LIFE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market South Korea
Agency CIM CREATIVE
Director Park Manho
Art Director Lee Keunhyung
Released November 2010

Credits & Description

Category: Books
Advertiser: CIMCREATIVE
Product/Service: DESIGN AGENCY
Agency: CIM CREATIVE
Date of First Appearance: Nov 3 2010
Entrant Company: CIM CREATIVE, Seoul, KOREA
Entry URL: http://www.youtube.com/watch?v=WRQ09Or1gik
Chief Communications Officer: Park Juseok (Cimcreative)
Director: Park Manho (Cimcreative)
Design Team Leader: Choi Hyeju (Cimcreative)
Deputy Section Chief: Park Jonghoon (Cimcreative)
Art Director: Lee Keunhyung (Cimcreative)
Media placement: Book - Book Store - 3 Nov. 2010

Describe the brief from the client
We showed the power of creativeness with Simcreative, and we wanted to make the guidebook to inspire designers' creativeness.

Describe the challenges and key objectives
CIM Life is an experimental book to express concept that a "Brand is made in the mind".
It was recreated with a motif, "Mouse", the design keyword of the 21st century to help designers develop their creativity.
For guidance, it was created by 2 designers in a month, with about 500 kinds of visual.

Describe how you arrived at the final design
We showed that we can make variations with one single motive. In application, we are taking the role of creating new stories with both fun and functionality, being praised by many designers.

Give some indication of how successful the outcome was in the market
The first and second edition, three thousand books, were sold out in a short period. We are widely used for improving the students' creativeness and developing their identity.