Cinema KC Design & Branding CINEMA KC SHOW BRANDING PACKAGE by Back Alley Films, T2 Creative

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CINEMA KC SHOW BRANDING PACKAGE

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United States
Agency Back Alley Films
Agency T2 Creative
Creative Director Travis Schlitter
Producer Nicole Melton
Released March 2011

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: CINEMAKC
Product/Service: BROADCAST ID FOR A PROGRAM FEATURING SHORT WORKS OF FILMMAKERS LIVING IN KANSAS CITY.
Agency: T2 + BACK ALLEY FILMS
Executive Producer: Teri Rogers (T2 + Back Alley Films)
Creative Director: Travis Schlitter (T2 + Back Alley Films)
Producer: Nicole Melton (T2 + Back Alley Films)
Artist: Claudia Chagui (T2 + Back Alley Films)
Artist: Chris Waner (T2 + Back Alley Films)
Artist: Darton Simons (T2 + Back Alley Films)
Artist: Adam Buritsch (T2 + Back Alley Films)
Media placement: Broadcast ID Package - KSMO-TV - 26 March 2011

Describe the brief from the client
The brief tasked us with creating the brand identity and show package animations for a new 30-minute programme on KSMO-TV. The show’s goal is to provide a launching pad for the filmmakers in the Kansas City area - a place where their films can be viewed, ideas from their films could spread, and they could talk about their work.

Describe the challenges and key objectives
A major challenge when designing an identity for a show based around the film industry is avoiding the cliché. The objective was to avoid any camera, film, or movie iconography and tell the story of film making from a different perspective. The other challenge was creating a consistent look throughout the show open, transitions, bumpers, lower thirds and active beds. The main goal was to create national level work for a local television show.

Describe how you arrived at the final design
The concept was born from the exploration of what film makers do to tell a story - the story of the creative process.

The symbol selected for visual beauty was the red dandelion. Chosen as the symbol for the raw, real-world emotion were the crystal shards. With these elements we began the tale of a dark, under-developed kernel of an idea which blossoms, grows and matures. The storyline concludes as the kernel of an idea is the breeding ground for that kernel to spawn new ideas. It is revealed that the ideas, or dandelions, are floating over a landscape creating the Cinema KC logo.

Give some indication of how successful the outcome was in the market
This show package transformed a local show into appearing like a national programme. The show has been renewed for a second season and we recently won a gold Addy award for design and animation.