City Bees Design & Branding Bee Saving Paper, 2 by Saatchi & Saatchi Warsaw

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Bee Saving Paper, 2

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Industry Environmental & Animal Issues
Media Design & Branding
Market Poland
Agency Saatchi & Saatchi Warsaw
Associate Creative Director Piotr Osinski
Creative Director Kamil Majewski
Art Director Karolina Pietrzyk
Senior Art Director Michal Sek
Senior Copywriter Anna Gadecka, Tomek Bujok
Released March 2018

Credits & Description

Category: Public Interest, NGO
Project: BEE SAVING PAPER
Link: http://beesavingpaper.com/
AGENCY: Saatchi & Saatchi IS, Warsaw, Poland
BRAND: City Bees
Creative Director: Kamil Majewski
Associate Creative Director: Piotr Osiński
Senior Copywriter: Anna Gadecka
Senior Copywriter: Tomek Bujok
Senior Art Director: Michał Sęk
Art Director: Karolina Pietrzyk
Digital Design Director: Mariusz Czepiec
Designer: Karolina Pietrzyk
Designer: Michał Sęk
Website: Mariusz Czepiec
Website: Anna Gadecka
Product Developer: Małgorzata Lasocka - Manufaktura Papieru Czerpanego
Print: Łukasz Zembaty - Pracownia Wschodnia
PR: Anna Gadecka, Tomasz Bujok
Proofreader: Ben Borek-Coxen
Client: Wiktor Jędrzejewski
Video credits:
DOP: Aleksander Bieroński
DOP: Kajetan Kasprowicz - Holistic Studio
DOP: Filip Żołyński
Photographer: Filip Żołyński
Music Composer: Krystian Kościjański
Editor: Andrzej Lasocki - Prodigious
Head of Post Production: Marek Cichy - Prodigious
Post Producer: Tomasz Szkopiński - Prodigious
Motion Designer: Piotr Mirosz - Prodigious
VO Artist: Ben Borek-Coxen
Studio Manager: Magdalena Miszczak - Lunapark
Grade: Szymon Kraszewski - Lunapark
SPECIAL THANKS: Aleksandra Mikołajczyk, Anna Borysewicz, Artur Herc, Dawid Deptuła, Dorota Firmaty, Ewelina Gąska, Igor Kurylak, Justyna Frąckiewicz, Justyna Mazur, Kalina Lewandowska, Kamil Bugno, Kamil Fedko, Karolina Pawlina, Katarzyna Cendrowska, Katarzyna Kruszewska, Krzysztof Pierścieniewski - Studio Tęcza, Łukasz Kaczorowski, Marta Oczkowska, Rafał Kierzyński, Rafał Nagiecki, Stanisław Zaborowski, Witold Laskowski
Published: March 2018
Synopsis:
After centuries of rapid industrialisation and unprecedented urban development, bees have to fly much further in search of the plants they need. Long distances exhaust them. This is putting them on the verge of extinction.
That’s why we created Bee Saving Paper - an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees to help them fly further.

Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity.
This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying.
To help bees, Saatchi & Saatchi IS Warsaw have teamed up with City Bees, an organization that encourages a passion for bees in urban communities, to launch Bee Saving Paper – a unique project that aims to promote an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees.
Bee Saving Paper has been developed thanks to close cooperation between many professionals, including entomology experts and paper craftsmen. It contains a unique form of energy-rich glucose and honey plant seeds, and is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen.