City Express Design & Branding JOY OF DISCOVERY by Deza

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JOY OF DISCOVERY

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Industry Postal, Courier, Shipping & Freight services
Media Design & Branding
Market Russia
Agency Deza
Creative Director Alexander Suvorov
Released December 2011

Credits & Description

Category: Calendars
Advertiser: CITY EXPRESS DELIVERY COMPANY
Product/Service: CITY EXPRESS DELIVERY COMPANY
Agency: DEZA
Creative Director: Alexander Suvorov (DEZA)
Art Director/Designer: Irina Schmidt (DEZA)
Project Manager: Andrey Gorchakov (DEZA)
Product Manager: Natalia Yadrikhinskaya (DEZA)
Curator Of An Exhibition: Anna Spiridonov
Artist Of January: Igor Yanovsky
Artist Of February: Vadim Komissarov
Artist Of March: Vasily Zorin
Artist Of April: Novel Remo
Artist Of May: Ania Zhyolud
Artist Of June: Alexey Mikheyev
Artist Of July: Anna Krasnaya
Artist Of August: Valery Nibira
Artist Of September: Pavel Brat
Artist Of October: Inga Pavlova
Artist Of November: Stas Kazimov
Artist Of December: Irina Drozd
Media placement: Direct Mailing - Delivered To Clients - December 2011

Describe the brief from the client
The main activity of City Express is express delivery of any type of cargo around the world. We had to create a corporate calendar that reflects the activity of the company and its uniqueness.

Target audience: managers of logistics, the company's customers, etc.

Describe the challenges and key objectives
The main objective is to show that the company is capable of delivering absolutely any cargo. Also to show that the company strives for carrying joy and new opportunities to its clients every working day.

Describe how you arrived at the final design
The key idea appeared when we realised that the most important thing in any package was the moment of opening and discovering what was in. This was the basis of our concept. A construction of the calendar was that every day you were opening a part of a packing, and discovering something new and interesting for yourself. At the end of the month, a picture made by one of young Russian artists, was opened for you. As a rule. people generally visit an exhibition via travelling, but in our case the company delivered a whole exhibition of art to clients.

Give some indication of how successful the outcome was in the market
• The virtual exhibition was delivered to more than 21,000 offices of clients of the company
• The company received a lot of positive feedback from their clients
• City Express supported young Russian artists that took a part in that project. So the company contributed to the development of modern art