City Of Cologne Design & Branding RAUTENSTRAUCH-JOEST-MUSEUM: CULTURES OF THE WORLD by Atelier Brückner

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RAUTENSTRAUCH-JOEST-MUSEUM: CULTURES OF THE WORLD

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Industry Shows, Events & Festivals
Media Design & Branding
Market Germany
Agency Atelier Brückner
Released October 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: CITY OF COLOGNE
Product/Service: EXHIBITION
Agency: ATELIER BRÜCKNER
Date of First Appearance: Oct 23 2010
Entrant Company: ATELIER BRÜCKNER, Stuttgart, GERMANY
Lead Agency, Exhibition Design: (ATELIER BRÜCKNER)
Creative Direction: Prof. Uwe R. Brückner (ATELIER BRÜCKNER)
Art Direction: René Walkenhorst (ATELIER BRÜCKNER)
Media Planning, Media Design: (jangled nerves)
Light Design: (LDE BELZNER HOLMES)
Media placement: Permanent Exhibition - Museum - 23 October 2010

Describe the brief from the client
The Rautenstrauch-Joest-Museum in Cologne holds one of the most comprehensive ethnological collections in Europe. The task is to show a representative extract of the huge collection in an unconvential way, inviting the visitor to embark on a journey of exploration that is as amazing as it is informative.

Describe the challenges and key objectives
Covering an area of 3,600 square metres, the exhibition is supposed to present the ethnological collection of the Rautenstrauch-Joest-Museum with a new concept for the content, staged in a surprising, scenographic setting. It strikes new paths, based on a themed visitor routing. Instead of the typical, ethnological division into regions, the museum offers a culturally comparative exhibition, which lets the visitors experience themselves as part of world culture.

Describe how you arrived at the final design
A dramaturgically staged parcours lets the visitors perceive the exhibition as a dynamic sequence of individual, themed chapters that open up access to the diverse “Cultures of the World”. A total of nine themes are addressed from two main vantage points: “Understanding the World” and “Shaping the World”. The exhibition reveals and displays itself in content-generated spatial narratives. A fascinating sequence of varied spatial experiences, integrating different types of interaction, is offered. Each room has its specific style.

Give some indication of how successful the outcome was in the market
The museum’s concept has attracted a great deal of attention from international experts. It is an unusual concept for ethnological museums, realised for the first time offering perspectives for future museum concepts e.g. for the Humboldt-Forum in Berlin.
The visitors are full of enthusiasm for the exhibition. They feel that it personally appeals to them. It addresses different target groups. Insight is offered through interaction.