Chamber Of Commerce Design & Branding PULSE OF THE CITY by BlueMars, Shift

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency BlueMars
Agency Shift
Creative Director Marcus Goldemann
Strategic Planner Dorothea Feurer
Released April 2010

Credits & Description

Category: Offline Digital Design
Product/Service: CITY OF FRANKFURT
Agency: SHIFT
Date of First Appearance: Apr 9 2010
Entrant Company: BLUEMARS, Frankfurt, GERMANY
Entry URL:
Managing Director: Tobias Kirchhofer (BlueMars)
Managing Director: Stefan Walz (shift)
Strategic Planner: Dorothea Feurer (BlueMars)
Account Director: Timm Nuechter (BlueMars)
Technical Director: Sebastian Maus (BlueMars)
Digital Media Producer: Matthias Muck (BlueMars)
Video Producer: Sara Walz (shift)
Finance: Anja Pontoriero (BlueMars)
Technical Department: René Kermici (BlueMars)
Art Direction: Alexander Scherf (BlueMars)
Technical Department: Daniel Seebald (BlueMars)
Administration: Katrin Hofmann (BlueMars)
Administration: Sandra Reiss (BlueMars)
Creative Director: Marcus Goldemann (BlueMars)
Art Direction: Natalya Etaryan (BlueMars)
Finance: Nicole Wiegand (BlueMars)
Technical Department: Ted Markson
Technical Department: Edmundas Balciuna
Music: Robert Heel
Media placement: Temporary Exhibition - Infront Of The Chamber Of Commerce - 9 April 2010

Describe the brief from the client
The Luminale in Frankfurt is a biennial event for lighting culture. For the opening of the Luminale 2010, the Chamber of Commerce and Industry in Frankfurt commissioned a light sculpture that makes the economic and cultural power of the metropolis on the river Main visible and tangible.

Describe the challenges and key objectives
Each LED cube is a unique specimen that has been soldered together by hand from 512 LED diodes. A total of 8,192 LED diodes with over 40,000 solder connections and 350 metres of cable were needed for the ensemble. Microcontrollers developed specifically for the installation and special animation software make it possible to navigate every single LED individually in order to animate them like three dimensional screens. Every evening, 16 LED cubes portray the “pulse of the city” on the Börsenplatz in the heart of Frankfurt with the data streams of the past 24 hours.

Describe how you arrived at the final design
The most important means of communication was the artwork itself. We used it intensively in the preliminary stages in order to continually present it in a project blog – updated daily – from the production to the end of the Luminale.

The installation is fed and controlled by information from central online data streams: urban traffic and air traffic at Frankfurt international airport, development of stock market prices and the number of accesses to Europe’s largest internet node or conversations on the topic of “Frankfurt” on social networks such as Twitter, Facebook and Flickr.

Give some indication of how successful the outcome was in the market
Every evening, Luminale visitors experience the day in a time-compressed version of events thanks to the light installation – and from completely new, unseen perspectives. Combined with the music composed by Robert Heel, the installation is a truly impressive, multi-sensory experience.

As the opening installation, the artwork received a particularly large media echo right from the start. Furthermore, we held our exclusive vernissage in the renowned Voges Gallery and hosted parties during the week of the Luminale. Last but not least, the great public response from international visitors ensured that the “Pulse of the City” was the talk of the town.