RASTROS by Hardy Design for CLARISSA CAMPOLINA

RASTROS

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Industry Shows, Events & Festivals
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Released December 2010

Credits & Description

Category: Posters
Advertiser: CLARISSA CAMPOLINA
Product/Service: EXHIBITION
Agency: HARDY DESIGN
Date of First Appearance: Dec 4 2010
Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL
Creative Director: Mariana Hardy (Hardy Design)
Designer/Illustrator: Joao Marcelo Emediato (Hardy Design)
Account Director: Cynthia Gambogi Massote (Hardy Design)
Project Manager: Alessandra Moravia (Hardy Design)
Project Manager: Luiza Benitez (Hardy Design)
Finishing Designer: Lucas Costa (Hardy Design)
Graphic Producer: Michele Cantini (Hardy Design)
Media placement: Poster - Belo Horizonte, Brazil - 4-12 December 2010

Describe the brief from the client
Unplanned tours recorded in 9 videos by artist Clarissa Campolina, resulting in a video installation.
Create an identity for the exhibition and convey the idea of a city redesigned from a spontaneous viewpoint.

Describe the challenges and key objectives
Edit and translate to illustration and graphics the artist's point of view, maintaining her spontaneous glance of the city.

Describe how you arrived at the final design
A series of sketches lead to an interpretative map, differing from actual cartographic representation, with free-flowing drawings, redesigned city blocks and contour curves yield new results. Birds, with their route defined in the air, are symbolic of the freedom also present in brand configuration. The concept is transported in 3D to the expographic space.

Give some indication of how successful the outcome was in the market
1,000 visitors in 7 days of exhibition.