Clark&Kent Design & Branding X-RAY VISION STICKER SUPERPOWERED BY CLARK&KENT by Clark&Kent

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X-RAY VISION STICKER SUPERPOWERED BY CLARK&KENT

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Clark&Kent
Creative Director Mike Clarke, Kenta Matsui
Released October 2011

Credits & Description

Category: Self Promotion
Advertiser: CLARK&KENT
Product/Service: THE AD AGENCY WITH HEADQUARTERS IN A PHONE BOOTH IN NEW YORK
Agency: CLARK&KENT
Founder And Creative Director: Clark (Clark&Kent)
Founder And Chief Executive Officer: And (Clark&Kent)
Founder And Creative Director: Kent (Clark&Kent)
Media placement: Sticker - Clark&Kent Office - April, 19th 2012

Describe the brief from the client
This is a self-promotion sticker that gives our potential clients the super power of x-ray vision.
The brief we set ourselves was: What would be a super idea that can impress potential clients in a manner consistent with our brand identity?

Describe the challenges and key objectives
To find a memorable way to surprise our potential clients and tell our brand philosophy: only create super ideas that can surprise people!

Describe how you arrived at the final design
Do you remember the great times when you dreamt about the amazing power of the X-ray vision? Now the dream comes true!
Thanks to the ‘Clark&Kent’ amazing sticker that gives you the superpower of X-ray vision!
To do this we used old advertisement graphics that promised to see through clothing. To make it work, we have added the free Aurasma app for image recognition.

Give some indication of how successful the outcome was in the market
We are now starting (April 2012) to use this sticker for our agency presentation.

During the meeting, our secretary gets up saying she is going to change. Then we attached the sticker to the door, and by simply pointing our iPad to the the sticker, it's possible to see - on our iPad screen - the images of our secretary while she is undressing...the effect is surprising!

Everybody can experience the X-ray vision super powered by Clark&Kent. All you need is the amazing Clark&Kent sticker, your favourite mobile device, and the free Aurasma app. Real fun guaranteed!