Bordados Y Calados Design & Branding POINT CARD by MullenLowe SSP3 Bogota


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Industry Education
Media Design & Branding
Market Colombia
Agency MullenLowe SSP3 Bogota
Creative Director Jaime Duque, Rafael Barthaburu, Victor Osorio
Art Director Juan Sebastian Otoya
Copywriter Jaime Duque, Daniel Baloco
Released March 2012

Credits & Description

Category: Logo Design
Product/Service: CLASES DE BORDADO
Agency: LOWE-SSP3
Chief Creative Officer: Jose Miguel Sokoloff (LOWE/SSP3)
Creative Director: Jaime Duque (LOWE/SSP3)
Copywriter: Daniel Baloco (LOWE/SSP3)
Art Director: Sebastian Otoya (LOWE/SSP3)
Media placement: personal card - Cali, Colombia - March 3rd 2012
Describe the brief from the client
The client with the brief wanted that the ‘Bordados y Calados’ show the simple way to do handicrafts.
Describe the challenges and key objectives
They were 2 key objectives:
First, increase the interest that the people can show speaking of the ‘Bordados y Calados’ courses. Second, show that these kinds of handicrafts are very easy to carry out.
Describe how you arrived at the final design
We have the idea to put together the simple way of making handicraft with the card that received the people interest in the ‘Bordados y Calados’ classes.
Give some indication of how successful the outcome was in the market
The subscriptions to the courses that offered (and still offer) ‘Bordados y Calados’ have increased, so we can infer that the outcome of the campaign was successful.