teatro Metropolitano Design & Branding CLASSICAL MUSIC SEASON POSTERS by DDB Bogota

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CLASSICAL MUSIC SEASON POSTERS

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Colombia
Agency DDB Bogota
Creative Director Daniel Calle, Jaime Andres Pulgarin
Creative Maria Teresa Fernandez De Arnau, Claudia Pulido, Oscar Martínez, Juan Fernando Torne, Luis Gabriel Ramírez Andrés Mauricio Moreno, Rodrigo García Saiz, Jonathan Marulanda, Rodrigo Sosa, Luis Morales, Federico Giraldo, José Domingo Betancur, Elizabeth Montoya, Danien Rueda, Santiago Garcia Paisal
Released March 2010

Credits & Description

Category: Posters
Advertiser: TEATRO METROPOLITANO
Product/Service: CLASSICAL MUSIC SEASON
Agency: DDB COLOMBIA
Date of First Appearance: Mar 1 2010
Entrant Company: DDB COLOMBIA, Bogotá, COLOMBIA
Creative Vice President: Rodrigo Dávila (DDB Colombia)
General Creative Director: Rodrigo Bolívar (DDB Colombia)
Creative Director: Jaime Andrés Pulgarín (DDB Colombia)
Creative Director: Daniel Calle (DDB Colombia)
Marketing Director: María Patricia Marin (Teatro Metropolitano)
Creative: Luis Morales (DDB Colombia)
Creative: Federico Giraldo (DDB Colombia)
Creative: Jonathan Marulanda (DDB Colombia)
Creative: Rodrigo García (DDB Colombia)
Creative: Rodrigo Sosa (DDB Colombia)
Creative: Oscar Martínez (DDB Colombia)
Creative: Claudia Pulido (DDB Colombia)
Creative: Mauricio Ramírez (DDB Colombia)
Creative: José Domingo Betancur (DDB Colombia)
Creative: Elizabeth Montoya (DDB Colombia)
Creative: Santiago García (DDB Colombia)
Executive: Stephanie Rubio (DDB Colombia)
Creative: Danien Rueda
Creative: Maria Teresa Fernandez
Creative: Juan Torné
Media placement: Poster / Soldiers - On The Streets, Bars And Museums - 1 March 2010
Media placement: Poster / Pushkarev - On The Streets, Bars And Museums - 15 March 2010
Media placement: Poster / Mozart - On The Streets, Bars And Museums - 1 April 2010
Media placement: Poster / Triohaydn - On The Streets, Bars And Museums - 1 July 2010
Media placement: Poster / Birgit - On The Streets, Bars And Museums - 20 July 2010
Media placement: Poster / Chung - On The Streets, Bars And Museums - 1 August 2010
Media placement: Poster / Manhattan - On The Streets, Bars And Museums - 18 August 2010
Media placement: Poster / Natalie - On The Streets, Bars And Museums - 15 September 2010
Media placement: Poster / Carducci - On The Streets, Bars And Museums - 6 October 2010

Describe the brief from the client
Teatro Metropolitano wanted to get more people to attend to the 2010 Classical Music Season, and to achieve this, the needed to broaden their target group to a much younger audience.

Describe the challenges and key objectives
How to get the young people from Medellin, Colombia, that are not really into classical music, interested in this kind of event.

Describe how you arrived at the final design
We created a graphic line, where we mixed what the young people would find at the season, with an attractive, close and sober design.

Give some indication of how successful the outcome was in the market
We went from 705, to 958 people per concert, a growth in audience of around 30%, young people being a majority.