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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Russia
Agency Ony
Art Director Max Orlov
Designer Roma Lubimov, Ruslan Lobachev
Released July 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: CLOCKWORK
Agency: ONY
Date of First Appearance: Jul 20 2009 12:00AM
Entrant Company: ONY, Moscow, RUSSIA
Art Director: Max Orlov (Ony)
Designer: Roma Lubimov (Ony)
Designer: Ruslan Lobachev (Ony)
Media placement: Stationary, Stickers, T-Shirts, Packaging - Stationary, Transport Facility, Clothes - 1 August 2009

Describe the challenges and key objectives
The main tasks were to create a recognizable, bright, interesting and a little bit funky corporate identity.

Describe the brief from the client
The 'Clockwork' company provides logistic services for films transportation to cinemas.

Describe how you arrived at the final design
In the company style, we managed to communicate the company name without picturing clocks itself and without using the logo in a standardised way. Instead we transformed any data into a kind of clock. The device is simple: we wrote a time – e.g. '12:56' - on each medium. This technique together with a typical accurate typography and the company's colours became a recognizable and original identifier for the 'Clockwork' company. Besides numbers we used a colon to divide any two words – to have a unique format to write titles and ad messages: GOOD:AFTERNOON, NO:DELAY, etc.

Give some indication of how successful the outcome was in the market
The recognition of the company in the market increased.