PLAYING THE UNDERGROUND by Jung Von Matt/Spree Berlin for Jeudi

Adsarchive » Design & Branding » Jeudi » PLAYING THE UNDERGROUND

PLAYING THE UNDERGROUND

Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Design & Branding
Market Germany
Agency Jung Von Matt/Spree Berlin
Executive Creative Director Sascha Hanke
Creative Director Jens Paul Pfau, Tobias Grimm, Jo Marie Farwick
Copywriter Florian Hoffmann
Released September 2010

Credits & Description

Category: Posters
Advertiser: JEUDI
Product/Service: CLUB MUSIC EVENT
Agency: JUNG von MATT
Date of First Appearance: Sep 3 2010
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Executive Creative Director: Sascha Hanke (Jung von Matt AG)
Creative Director: Jo Marie Farwick (Jung von Matt AG)
Creative Director: Jens Pfau (Jung von Matt AG)
Creative Director: Tobias Grimm (Jung von Matt AG)
Art Direction: Benjamin Busse (Jung von Matt AG)
Copywriter: Florian Hoffmann (Jung von Matt AG)
Agency Producer: Christian Will (Jung von Matt AG)
Production Company: Kleinhempel GmbH
Media placement: Outdoor Poster - Schanzenviertel/Hamburg - 03.09.2010

Describe the brief from the client
The varied event series JEUDI held in the Baalsaal (ranked 40th in the top ‘scene’ clubs of the world) was looking for a way to attract attention in Hamburg’s underground scene. There is plenty on offer, and thousands of posters in the streets means thousands of rivals when it comes to catching the attention of partygoers.

Describe the challenges and key objectives
Organisers of parties in Hamburg are permitted to put up posters – and their posters are huge, colourful and loud. Our goal was to create a poster that would attract everyone to our club – and away from other clubs. We also wanted our work to become the talk of the town among our design-oriented target group.

Describe how you arrived at the final design
Taking the colourful flyposting on the city’s walls as our basis, our outdoor campaign featured the internationally known PLAY symbol on a white background. It showed passers-by that JEUDI unites the entire range of underground electro music on one evening of the week.

Give some indication of how successful the outcome was in the market
The club was sold out every Thursday. The tremendously successful JEUDI series of parties will now be expanded to Berlin and Frankfurt.