COCA-COLA 2010 SUMMER CAN by Turner Duckworth London for Coca-cola

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COCA-COLA 2010 SUMMER CAN

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Industry Soft Drinks
Media Design & Branding
Market United Kingdom
Agency Turner Duckworth London
Creative Director Bruce Duckworth, David Turner, Sarah Moffat
Designer Josh Michels, Brian Steele, Emily Charette
Released May 2010

Credits & Description

Category: ii. Core FMCG
Advertiser: COCA-COLA NORTH AMERICA
Product/Service: COCA-COLA
Agency: TURNER DUCKWORTH
Date of First Appearance: May 1 2010
Entrant Company: TURNER DUCKWORTH, London, UNITED KINGDOM
Creative Director: David Turner (Turner Duckworth)
Creative Director: Bruce Duckworth (Turner Duckworth)
Creative Director: Sarah Moffat (Turner Duckworth)
Designer: Brian Steele (Turner Duckworth)
Designer: Josh Michels (Turner Duckworth)
Designer: Emily Charette
Media placement: Soda Can - Anywhere Coca-Cola Is Sold; Supermarket, Ballpark, Amusement Park, Restaurants, Etc. - 1 May 2010

Describe the brief from the client
The Coca-Cola North America client tasked us with designing summer icons that could only come from Coca-Cola, celebrating the brand’s authentic connection to the season.

Describe the challenges and key objectives
The main challenge was to represent summer in a way that is undeniably Coca-Cola. By linking a key summer icon to our brand using the established design language, we invited consumers to bring their best summer memories to life with Coke.

Describe how you arrived at the final design
We linked the familiar Coca-Cola contour bottle to the ubiquitous summer flip flops through the use of a positive/negative visual relationship.

Give some indication of how successful the outcome was in the market
Information not available at this time.