COCA-COLA CINEMA POSTER by Turner Duckworth San Francisco for Coca-cola

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COCA-COLA CINEMA POSTER

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Industry Soft Drinks
Media Design & Branding
Market United States
Agency Turner Duckworth San Francisco
Released October 2009

Credits & Description

Category: Posters
Advertiser: THE COCA-COLA COMPANY NORTH AMERICA
Product/Service: COCA-COLA
Agency: TURNER DUCKWORTH
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: TURNER DUCKWORTH, San Francisco, USA
Head of Design: David Turner (Turner Duckworth: London & San Francisco)
Head of Design: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Design Director: Sarah Moffat (Turner Duckworth: London & San Francisco)
Designer: Chris Garvey (Turner Duckworth: London & San Francisco)
Media placement: Poster - Movie Theaters - 1 October 2009
Describe the challenges and key objectives
The poster needed to express the proprietary connection Coca-Cola has with the movie-going experience.
Describe the brief from the client
This poster was part of an assignment for Coca-Cola North America to create point of sale pieces for cinema usage. The client challenged us to express the unique connection of Coca-Cola and the movie-going experience.
Describe how you arrived at the final design
We used the Coca-Cola icon bottle, a key piece of our visual identity, and reinterpreted it to represent multiple movie genres.
Give some indication of how successful the outcome was in the market
The customer loved the posters and it has been displayed throughout their national chain helping us to extend the concession messaging to the theater lobby to drive incremental sales of our products.