Coca-cola Design & Branding Cola-Nobori, 1 by Hakuhodo Tokyo

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Cola-Nobori, 1

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Industry Soft Drinks
Media Design & Branding
Market Japan
Agency Hakuhodo Tokyo
Creative Director Junichi Kurata
Art Director Junichi Kurata
Designer Junichi Kurata
Production Pyramid Film
Designer Misa Hirai
Released January 2016

Awards

Clio Awards 2016
Brand Design Product/Service: Packaging Gold

Credits & Description

Client: Coca-Cola (Japan)
Title: Cola-Nobori
Category: Non-Alcoholic Drinks
Agency: Hakuhodo Inc. / Tokyo
Art Director: Junichi Kurata
Creative Director: Junichi Kurata
Designer: Junichi Kurata, Misa Hirai
Production Company: Pyramid Film Inc. / Tokyo, Bird, Co., Ltd. / Tokyo
Creative Team: Toyohiro Arita, Ken Tutano
In celebration of the centenary of the iconic Coca-Cola bottle, the slim bottle was released. In a charity program to encourage art education for children struck by the Great East Japan Earthquake, we created special wrappings for these bottles in Coca-Cola's corporate colors. The earthquake-struck area is known for KOINOBORI (carp banners) raised on Children’s Day wishing kids to lead a happy and healthy life. So the bottles were wrapped with designed traditional Japanese paper and twisted at the bottleneck to make them look like fishtails. We also added eyes to finish off the carp wrapping.