COMMEMORATIVE BOTTLE AND CAN by IVITY BRAND CORP for Coca-cola

Adsarchive » Design & Branding » Coca-cola » COMMEMORATIVE BOTTLE AND CAN

COMMEMORATIVE BOTTLE AND CAN

Pin to Collection
Add a note
Industry Soft Drinks
Media Design & Branding
Market Portugal
Agency IVITY BRAND CORP
Creative Director Pedro Pires
Copywriter Joao Freitas
Released May 2011

Credits & Description

Category: Special Editions & Promotional Packaging
Advertiser: COCA-COLA
Product/Service: LATA + GARRAFA COMEMORATIVA
Agency: IVITY BRAND CORP
Chief Creative Officer: Paulo Rocha (Ivity Brand Corp)
Creative Director: Pedro Pires (Ivity Brand Corp)
Copywriter: João Freitas (Ivity Brand Corp)
Senior Brand Manager: Ines Arnaldo (Ivity Brand Corp)
Account Director: Vera Rhodes (Ivity Brand Corp)
Senior Graphic Designer: Begona Claveria Espanol (Ivity Brand Corp)
Artwork: Ana Teresa Fernandes (Ivity Brand Corp)
Media placement: Bottle & Can Special Edition - Coca_Cola Museum In Lisbon - 08th May 2011

Describe the brief from the client
To create a graphic interpretation that would somehow materialise the 125 years of Coca-Cola.

Describe the challenges and key objectives
The challenge was to create a graphic interpretation that would materialise the 125 years of Coca-Cola. The brand is a main character in the episodes of everyday life throughout the world and its visual memory is a part of our collective heritage.

Describe how you arrived at the final design
We developed in Portugal a special decoration for the signature Coca-Cola glass bottle, and we have adapted one of Coca-Cola´s icons, the aluminium can. Inspired by the brand´s historical elements, we have reinterpreted a contemporary perspective without forgetting references from the past.
The bottle is borne from a graphic romance: homage to the spirit of a brand that is 125 years old.
Along with the bottle and can, we have also produced a poster explaining all the reinterpretation work, which is aesthetically influenced by the vintage tin Coca-Cola Advertising signs.

Give some indication of how successful the outcome was in the market
The way we do it was a declaration of love that proclaimed: “There will always be Coca-Cola”, and a total of 5,200 bottles have been produced.
As it was an exclusive edition, they were not placed for sale; instead, they have been given to institutions, to Coca-Cola brand lovers, the media, clients, partners and winners of TV, radio and Coca-Cola website contests.