THE BUBBLE by W&Cie for Coca-cola

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THE BUBBLE

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Industry Soft Drinks
Media Design & Branding
Market France
Agency W&Cie
Creative Director Gilles Deleris
Released April 2011

Credits & Description

Category: Temporary Retail
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: W&CIE
Date of First Appearance: Apr 26 2011
Entrant Company: W&CIE, Paris, FRANCE
Creative Director: Gilles Deleris (W&CIE)
Graphic Designer: Jeremy Barry (W&CIE)
Graphic Designer: Estelle Gironde (W&CIE)
Planner Strategist: Ryslaine Moulay (W&CIE)
Media placement: Exhibition - Ephemeral Place - 12 April 2011 / 2 Months

Describe the brief from the client
To celebrate its 125th birthday, Coca-Cola is opening an ephemeral space in Paris, in which a new style of bar called “La Bulle” ("the bubble" in English) gives a glimpse of where the brand's future lies, and offers an original interactive experience

Describe the challenges and key objectives
This space is the cornerstone of a long-term project focusing on consumers' new expectations and on the impact of digital technology and design on the spaces where people buy and consume the Atlanta-based company's products.

Describe how you arrived at the final design
Visitors can discover the full range of the brand, and depending on their current frame of mind (zen, enjoy or boost), can choose a visual and musical atmosphere with which to interact. The architectural, graphic and digital design puts Coca-Cola's visual codes back in the spotlight, and initiates a new relationship between the brand and its consumers.

Give some indication of how successful the outcome was in the market
The furniture emphasizes the attention paid by Coca-Cola to the whole issue of sustainable development, while the menu and information displayed on a digital device are also an opportunity to advise customers on innovative flavour combinations. Lastly, the terrace has been specially designed to let people hang out with friends over a cool drink or a snack.