Coca-cola Design & Branding WORLD CUP BOTTLE by J. Walter Thompson Sao Paulo

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Industry Soft Drinks, Sports Teams & Events
Media Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez David
Art Director Christian Faria, Filipe Cuvero | Vinicius Montana | Rogerio Puhl
Copywriter Christian Fontana
Producer Fabio Sato
Released June 2010

Credits & Description

Category: ii. Core FMCG
Advertiser: COCA-COLA
Product/Service: COCA-COLA 2010 WORLD CUP
Date of First Appearance: Jun 7 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
President/Chief Creative Officer: Mario D’Andrea (JWT)
Creative Director: Roberto Fernandez (JWT)
Art Director: Filipe Cuvero (JWT)
Art Director: Christian Faria (JWT)
Copywriter: Christian Fontana (JWT)
Illustration: (Estúdio Mopa)
Producer: Fábio Sato (JWT)
Account Team: Renata Máximo/Isabel Castro/Gabriela Lorenzetti (JWT)
Art Buyer: Renata Sayão (JWT)
Client Supervisor: Luciana Feres/Ana Paula Castello Branco/Cris Turnes/Gian Martinez/Janaina Si (JWT)
Media placement: Packing Design - Product Bottle - 07/06/2010

Describe the brief from the client
Design a special edition for the world cup bottle.

Describe the challenges and key objectives
This Special Edition of the FIFA World Cup is inspired in the fan.

Describe how you arrived at the final design
In South Africa, people wear the “Makarapa” to cheer. It can be handmade and have the signature of its owner or be bought at the entrance to the game.

Give some indication of how successful the outcome was in the market
This “Makarapa” was specially made to cheer for the Brazilian team. It’s Brazil in the spirit of Africa.