YEAH YEAH YEAH LA LA LA by Mother London for Coca-cola

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YEAH YEAH YEAH LA LA LA

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Industry Soft Drinks
Media Design & Branding
Market United Kingdom
Agency Mother London
Creative Director Robert Saville, Mark Waites, Gustavo Sousa, Stephen Chow
Art Director Thierry Wiebking, Damien Bescou, Rob Jaeger
Designer Jim Groves
Released June 2009

Credits & Description

Category: Typography
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: MOTHER
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: MOTHER, London, UNITED KINGDOM
Creative Director: Robert Saville (Mother)
Creative Director: Mark Waites (Mother)
Art Director: Damien (Bellon)
Art Director: Thierry (Albert)
Art Director: Rob (Doubal)
Designer: Jim (Bletsas)
Creative Director: Stephen (Butler)
Media placement: Vinyl Record And Sleeve - Independent Record Shops And Online, And Distributed To Select DJ's - 1st June 09 and ongoing

Describe the challenges and key objectives
As part of a wider Coke campaign, we worked with the music artist Calvin Harris to create a Summer anthem which captures the joys of a carefree summer. We designed a limited run of unbranded LP's to release to 50 A-list DJ's through out Europe as well as being seeded in boutique record stores around Europe and online.

Describe the brief from the client
Design a vinyl record and sleeve for Calvin Harris’ Summer Anthem ‘Yeah Yeah Yeah La La La’.

Describe how you arrived at the final design
Because the record was in effect a sort of ‘teaser’ for this larger campaign, it had to look authentic so it would be taken seriously by the DJ’s. So we went with a bold and simple design incorporating the Calvin Harris digital font and one of the characters that would later make the campaign famous. It was a limited edition pressing of only 1,000 copies on a Picture-Disc vinyl making it a must-have for collectors.

Give some indication of how successful the outcome was in the market
The design struck a chord and the record now has its own auction life on Ebay and in Independent record shops. On side A is the original track that was part of a 60” and 90” TV ad, and on side B is a great Nu-Disco remix from producer Tom Neville that was played as expected in mains Berlin, Paris, Ibiza and London clubs over Summer 2009.