ALL-SET CARD-SET by Colle + Mcvoy for COLLE + McVOY

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ALL-SET CARD-SET

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Colle + Mcvoy
Executive Creative Director Mike Caguin
Copywriter John Neerland
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: COLLE+MCVOY
Product/Service: ADVERTISING AGENCY
Agency: COLLE + McVOY
Date of First Appearance: Dec 12 2010
Entrant Company: COLLE + McVOY, Minneapolis, USA
Executive Creative Director: Mike Caguin (Colle+McVoy)
Senior Designer: Lindsey Aho (Colle+McVoy)
Copywriter: John Neerland (Colle+McVoy)
Print Production: Brad Smith (Colle+McVoy)
Media placement: Holiday Cards - Direct Mail - 12 December 2010

Describe the brief from the client
The assignment was to create a holiday piece to share with our clients, prospective clients, advertising industry press and other friends of the agency.

Describe the challenges and key objectives
The biggest challenge was creating a holiday piece that would stand out from the clutter of other agency, vendor and production company greetings. The key objective was to delight our current and prospective clients, colleagues, partners and the press.

Describe how you arrived at the final design
We made the decision to lean almost entirely on design for the cards themselves because we wanted them to be used by the greatest number of people. We elected to use letterpress because we wanted them to have a handcrafted, premium feel. Each card uses its occasion as a jumping off point.

Give some indication of how successful the outcome was in the market
We also created an online card-sending reminder service where recipients could sign up to receive text or e-mail reminders, of when to send a particular card. Out of more than 1,500 card sets sent, more than 400 people signed up for text reminders. The card sets were very well received by our audience with many sending complimentary thank you's and asking where they might be able to get more.