ALL-SET CARD SET by Colle + Mcvoy for COLLE + McVOY

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ALL-SET CARD SET

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Colle + Mcvoy
Executive Creative Director Mike Caguin
Copywriter Joel Stacy, Lee Hanson Cheil
Designer Sean Cooley
Released December 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: COLLE+MCVOY
Product/Service: CREATIVE AGENCY
Agency: COLLE + McVOY
Executive Creative Director: Mike Caguin (Colle+McVoy)
Designer: Sean Cooley (Colle+McVoy)
Copywriter: Lee Hanson (Colle+McVoy)
Copywriter: Joel Stacy (Colle+McVoy)
Printing: (Studio On Fire)
Print Production: Brad Smith (Colle+McVoy)
Photography: Chris Peters (Colle+McVoy)
Media placement: Greeting Card Offering - Mailings To Clients/Online Purchases - 1 December 2011

Describe the brief from the client
People need greeting cards. However, they don’t need the hassles of trying to find them in the endless aisles of boring, sappy cards out there.

Describe the challenges and key objectives
We created a set of 8 letter-pressed greeting cards for the top card-giving occasions. We also created allsetcardset.com. Here, card-givers could set up a personal email reminder service and have their special dates added directly to their computer’s calendar.

Describe how you arrived at the final design
We created the final design through tons of sketches, drafts, coffee, late nights, high-fives, boos, cheers, crying, and honing in on 1 of 3 pitched directions. The hand-rendered typography showcases the fun aspect of the headline, the combination of which makes the final product feel connected and complete.

Give some indication of how successful the outcome was in the market
The cards sold out within a month and were featured on dozens of design, culture and social media sites.