Comilfo Design & Branding COMILFO CHOCOLATES LIMITED EDITION by Depot Wpf

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Industry Chocolate
Media Design & Branding
Market Russia
Agency Depot Wpf
Creative Director Alexey Fadeev
Art Director Aram Mirzoyants, Julia Zhdanova
Copywriter Kirill Rizhkov
Illustrator Olga Fedosova
Released December 2010

Credits & Description

Category: ii. Core FMCG
Advertiser: NESTLÉ
Date of First Appearance: Dec 1 2010
Entrant Company: DEPOT WPF, Moscow, RUSSIA
Creative Director: Alexey Fadeev (Branding agency Depot WPF, Moscow)
Copywriter: Kirill Rizhkov (Branding agency Depot WPF, Moscow)
Art Director: Aram Mirzoyants, Julia Zhdanova (Branding agency Depot WPF, Moscow)
Illustrator: Olga Fedosova (Branding agency Depot WPF, Moscow)
Specialist pre-press: Kurban Kurbanmagomedov (Branding agency Depot WPF, Moscow)
Media placement: Comilfo Chocolates Limited Edition - Supermarkets - 1.12.2010 - 1.02.2011

Describe the brief from the client
Comilfo Chocolates Limited Edition packaging design

Describe the challenges and key objectives
Packaging design to support seasonal sales for a New Year and Crismas holidays

Describe how you arrived at the final design
The package is styled as a Christmas gift, left for a while and rediscovered in four days. The gift from the time when flying airplane one have to be crazy rather than busy.
The main font resembles a cantle needlework that adds a sense of uniqueness and handmade work to this gift. The package is launched in the New Year Eve.

Give some indication of how successful the outcome was in the market
The launch was in December. We don't have results yet