COMM PROJECT by COMMGROUP BRANDING for COMMGROUP

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COMM PROJECT

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency COMMGROUP BRANDING
Designer Marcelo Tomaz, Rodrigo Faustino
Released June 2009

Credits & Description

Category: Self Promotion
Advertiser: COMMGROUP
Product/Service: DESIGN AGENCY
Agency: COMMGROUP BRANDING
Date of First Appearance: Jun 6 2009 12:00AM
Entrant Company: COMMGROUP BRANDING, São Paulo , BRAZIL
Designer: Rodrigo Faustino (Commgroup)
Designer: Marcelo Tomaz (Commgroup)
Planner: Daniel Calil (Commgroup)
Design Assistant: Mateus Bagatini (Commgroup)
Design assistant: Fabio Nascimento (Commgroup)
Media placement: Invitation By Email And Communities - Web - 1 Week Before 06/06/2010
Media placement: Package Magazine - Distribute To Event Guests - 06/06/2010

Describe the challenges and key objectives
To do something with passion to make a difference in that community.

Describe the brief from the client
To do something outside the box, something experimental design wise to spread the initiative of all kinds of expressions with art, to connect new ideas with the branding of the office image. To open the eyes of students, designers and design community who might want to share capacities with the office.

Describe how you arrived at the final design
Making the audience experience the feeling of bondage with a magazine pack age of a respected magazine redisigned in a bondage style. The rustic surface communicates a sensation of self-made design to emulate the art production.

Give some indication of how successful the outcome was in the market
the event of magazine launch was amazing, Twitter, Facebook and flickr, before and after event, rocks with comments.