Community Film Design & Branding COMMUNITY FILM by Gurtlerbachmann

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COMMUNITY FILM

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Industry Advertising agencies, Publishing, streaming & media, Business equipment & services
Media Design & Branding
Market Germany
Agency Gurtlerbachmann
Art Director Reiner Fiedler
Illustrator Julian Hets
Released May 2010

Credits & Description

Category: Consumer Services
Advertiser: COMMUNITY FILM
Product/Service: FILM PRODUCTION COMPANY
Agency: GÜRTLERBACHMAN
Date of First Appearance: May 1 2010
Entrant Company: GÜRTLERBACHMAN, Hamburg, GERMANY
Entry URL: http://www.communityfilm.de
Creative Director: Reiner Fiedler (Gürtlerbachmann Werbung)
Art Director: Reiner Fiedler (Gürtlerbachmann Werbung)
Illustrator: Julian Hets (Gürtlerbachmann Werbung)
Head of Marketing: Acki Heldens (Community Film)
Account Manager: Sharifa Hawari (Gürtlerbachmann Werbung)
Media placement: Corporate Design - Company Community Film GmbH - 01.05.2010

Describe the brief from the client
The task was to develop a corporate design as well as a word mark for the newly founded film production company, Community Film.

Describe the challenges and key objectives
See point “Describe the brief of the client”

Describe how you arrived at the final design
The visual perception of the brand results from the task to design and create film formats for on-line use. Following that, the corporate design picks up design elements from the first generation of personal computers. With some courage for self-mockery, the mark description is formed from antiquated computer keyboards.

Give some indication of how successful the outcome was in the market
The introduction of the new corporate design in combination with the focus on the website design for community film caused a lot of attention because of the use of created elements from the first generation of PCs and it’s special approach.