SOUNDTRACK FOR A BOOK by Kinetic Singapore for Concave Scream

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SOUNDTRACK FOR A BOOK

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Industry Records & Cinema Production, Business equipment & services, Corporate Image
Media Design & Branding
Market Singapore
Agency Kinetic Singapore
Copywriter Lim Shue Pann, Sean Lam
Released May 2009

Credits & Description

Category: Best Use of Sustainable Packaging
Advertiser: CONCAVE SCREAM
Product/Service: MUSIC CD
Agency: KINETIC SINGAPORE
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: KINETIC SINGAPORE, SINGAPORE
Creative Director: Pann Lim (Kinetic Singapore)
Art Director: Pann Lim (Kinetic Singapore)
Designer: Pann Lim (Kinetic Singapore)
Copywriter: Pann Lim / Sean Lam (Kinetic Singapore)
Production Manager: Jeffrey Ang (Colourscan)
Media placement: Music CD - Music CD Shop, Bookstores - 1 May 2009

Describe the challenges and key objectives
The challenge was to develop an idea that was cheap to manufacture, sustainable and responsibly sourced and produced.

Describe the brief from the client
The band, Concave Scream, has always been known for its keenness to explore and discover new grounds musically and in life. In this case, the band asked to find an environmentally friendly solution to creating a music album that is not only a memorable collectible but also a tribute to the earth saving efforts around the world.

Describe how you arrived at the final design
With that in mind, Soundtrack for a book is packaged in recycled pre-owned storybooks which are individually numbered. Each book is unique and no two books are alike, emphasising the band’s wish for the album to be experienced on a personal, heart-felt level.

Give some indication of how successful the outcome was in the market
Within 4 months, over 80% of the inventory of the music CD album was sold out.