THE UNFINISHED by Jung Von Matt Germany for Concerthall Dortmund

THE UNFINISHED

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Germany
Agency Jung Von Matt Germany
Director Benjamin Wolff
Executive Creative Director Jens Paul Pfau, Tobias Grimm
Producer Ludger Gorschluter, Sandra Garsztecki
Editor Annett Kiener, Alina Schmidt
Released April 2012

Credits & Description

Category: Promotional Item Design
Advertiser: KONZERTHAUS DORTMUND
Product/Service: KONZERTHAUS DORTMUND
Agency: JUNG von MATT
Executive Creative Director: Tobias Grimm (Jung von Matt Ag)
Executive Creative Director: Jens Pfau (Jung von Matt Ag)
Account Executive: Peter Stroeh (Jung von Matt Ag)
Junior Copy Writer: Alexandra Stock (Jung von Matt Ag)
Junior Art Director: Samuel Huber (Jung von Matt Ag)
Junior Copy Writer: Julia Radlwimmer (Jung von Matt Ag)
Junior Art Director: Katrin Stanek (Jung von Matt Ag)
Junior Art Director: Thimon Machatzke (Jung von Matt Ag)
Senior Account Manager: Annette Krebs (Jung von Matt Ag)
Account Director: Franca Harder (Jung von Matt Ag)
Director: Benjamin Wolff (Markenfilm Gmbh/Co Kg)
Dop: Timo Schwarz (Markenfilm Gmbh/Co Kg)
Editorial Journalist: Carsten Meincke (Mhoch4)
Producer: Ludger Gorschlüter (Markenfilm Gmbh/Co Kg)
Producer: Sandra Garsztecki (Markenfilm Gmbh/Co Kg)
Managing Partner: Johannes Bittel (Markenfilm Gmbh/Co Kg)
Managing Partner: Bernhard Jungwirth (Mhoch4)
Post Producer: Ulrike Kramer (Infected Postproduction Gmbh)
Editor: Alina Schmidt (Infected Postproduction Gmbh)
Editor: Annett Kiener (Infected Postproduction Gmbh)
Media placement: Blog - Http://www.the-Unfinished.de - 09.04.2012
Media placement: Expedition Equipment - Musicians Of The Expedition - 10.04.2012
Media placement: Expedition Clothing - Musicians Of The Expedition - 10.04.2012
Media placement: Buoy - North Atlantic - On Board Of The Titanic Memorial Cruise - 15.04.2012
Media placement: Direct Mailing - Selected International Musicians And Orchestra Leaders - 27.04.2012

Describe the brief from the client

Konzerthaus Dortmund numbers among the five best concert halls in Europe. Konzerthaus Dortmund, however, wishes to become one of the most well-known venues internationally. The task was to develop a strong idea to make the concert hall the talk of the town worldwide and arouse interest in it.

Describe the challenges and key objectives

We sent eight musicians from Konzerthaus Dortmund on a historic voyage. To mark the 100th year of the day the Titanic sank, they travelled on board a memorial ship to the spot where it sank. There, they completed the famous last concert of the Titanic's orchestra. The challenge was to generate a consistent, constant look with a high degree of recognition and to design a strong and comprehensible key visual for the music expedition and all its equipment.

Describe how you arrived at the final design
The result is an intrinsically effective, individual design conveying the mission of the expedition. Here, it was important to combine the emotional story with the adventurous character of the expedition. The key visual generated is a closed logo highlighting the maritime character of the expedition.
As a key element, the memorial buoy, the essence of the mission, is in the middle of the logos. The buoy is shaped like a musical note. This symbolises the last note played at the finished concert.

Give some indication of how successful the outcome was in the market
The expedition logo became the key visual in the international press. In just 3 days, more than 25 million people saw our event. The keyvisual went through TV, radio, blogs, social networks and newspapers, from Canada, the USA, Russia and Europe to Asia. In Germany, we were topic of the day on all TV channels. The picture of the concert rehearsal at the bow of the ship became the international key visual of the 100-year memorial ceremony. Countless requests for interviews and letters of praise and thanks still arrive at the Konzerthaus Dortmund every day.