SHIPS by Leo Burnett Tailor Made Sao Paulo for Akatu Institute For Conscious Consumption

SHIPS

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Industry Public awareness
Media Design & Branding
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Creative Director Ruy Lindenberg
Art Director Sergio Lobo
Copywriter Tomás Correa
Released April 2011

Credits & Description

Category: Posters
Advertiser: INSTITUTO AKATU
Product/Service: NGO FOR SUSTAINABLE CONSUMPTION
Agency: LEO BURNETT BRASIL
Date of First Appearance: Apr 10 2011
Entrant Company: LEO BURNETT BRASIL, São Paulo, BRAZIL
Creative Director: Ruy Lindenberg (Leo Burnett)
Art Director: Sergio Lobo (Leo Burnett)
Copywriter: Tomas Correa (Leo Burnett)
Media placement: Poster - NEW MEDIA - 04/10/2011

Describe the brief from the client
Akatu, a NGO that supports sustainable consumption, asked us to prepare a public awareness campaign for younger generation.

Describe the challenges and key objectives
One of our challenges was to speak the target with an impacting language which would also be part of their universe

Describe how you arrived at the final design

Therefore, we created posters with strong visual impact making a parallel between our factories polluting the planet and alien ships present in the adolescent imagination and SciFi movies.

Give some indication of how successful the outcome was in the market
With the campaign the sustainability topic became the theme of debate in the classroom of schools. Some of them asked the Institute Akatu to give lectures about conscious consumption. Access to the homepage during the campaign increased 120%