Akatu Institute For Conscious Consumption Design & Branding WORM PEOPLE by Leo Burnett Tailor Made Sao Paulo


Pin to Collection
Add a note
Industry Public awareness
Media Design & Branding
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Creative Director Ruy Lindenberg
Art Director Alessandro Bernardo
Copywriter Joao Caetano
Released February 2011

Credits & Description

Category: Posters
Advertiser: AKATU
Date of First Appearance: Feb 12 2011
Entrant Company: LEO BURNETT BRASIL, São Paulo, BRAZIL
Creative Director: Ruy Lindenberg (Leo Burnett)
Art Director: Alessandro Bernardo (Leo Burnett)
Copywriter: João Caetano Brasil (Leo Burnett)
Media placement: Museums - Walls/Restaurant - 12/02/2011 - 1 month
Media placement: Galleries - Walls/Cafe - 12/02/2011 - 1 month

Describe the brief from the client
To promote consumer awareness, the Akatu institute must alert people about themes such as waste, garbage and the origin of products we buy.

Describe the challenges and key objectives
Make people think and talk about our theme: consumer awareness.

Describe how you arrived at the final design
When people are in contact with art, they naturally feel open to new ideas and debates. We've developed a poster campaign using techniques from several schools of art history, in which we show the action of man and his consumption on the planet. The posters were placed in museums and galleries in the same rooms with other works of art.

Give some indication of how successful the outcome was in the market
The pieces helped to awaken the discussion about the importance of consumer awareness and to caution the power of destruction that man may have regarding his own future. The campaign made the Akatu Institute earn even more relevance in this debate and to become a reference in this issue.