CPTM DESIGN FOR 20 MILLION PEOPLE by CAUDURO ARQUITETOS ASSOCIADOS for Consejo Promocion Turistica De Mexico/ CPTM

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CPTM DESIGN FOR 20 MILLION PEOPLE

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Industry Public Transport, Mass Transit
Media Design & Branding
Market Brazil
Agency CAUDURO ARQUITETOS ASSOCIADOS
Designer Marcelo Rayol
Released February 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: FUPAM FUNDAÇÃO PARA PESQUISA AMBIENTAL
Product/Service: PUBLIC TRANSPORTATION
Agency: CAUDURO ARQUITETOS ASSOCIADOS
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: CAUDURO ARQUITETOS ASSOCIADOS, São Paulo , BRAZIL
President: Pedro Taddei Neto (Fupam)
Executive Director: João Carlos Cauduro (Cauduro)
Research and Technology Cordenation: Bruno Roberto Padovano (Nutau/ USP)
Plannig Director: Marco Antonio Amaral Rezende (Cauduro)
Executive Cordenation: Carmen Cabral (Cauduro)
Senior Designer: Felipe Assato Araki (Cauduro)
Designer: Marcelo Rayol (Cauduro)
Media placement: Picture 1 - CPTM Logo Design - São Paulo - Brazil - March 01, 2009
Media placement: Picture 2 - CPTM And Subway Stations System, Graphic Design - São Paulo - Brazil - May 03, 2009
Media placement: Picture 3 - Trains External And Internal Identity And Signage - São Paulo - Brazil - June 03, 2009
Media placement: Pictures 4 To 7 - External And Internal Signage System - São Paulo - Brazil - March 03, 2010
Media placement: Picture 6 - Stations Colour System - São Paulo - Brazil - March 20, 2010

Describe the challenges and key objectives
The design project had to be simple, easy to adapt to dozens of different station architectural contexts, economical highly visible and - most of all - it has to stand 'day to day' harsh conditions.

Describe the brief from the client
CPTM is São Paulo´s metropolitan train system, serving an area of 20 million residents. The mission of CPTM´s visual communication project is to offer orientation and information about its complex network, with 250 km.

Describe how you arrived at the final design
The design is the result of a system methodology.

Give some indication of how successful the outcome was in the market
It achieved highly positive reception from train users.