INTRODUCTION TO CELLULAR PHONES AND RATE PLANS by D NOTE, Hancomm for Sk Telecom

Adsarchive » Design & Branding » Sk Telecom » INTRODUCTION TO CELLULAR PHONES AND RATE PLANS

INTRODUCTION TO CELLULAR PHONES AND RATE PLANS

Pin to Collection
Add a note
Industry Mobile Communications
Media Design & Branding
Market South Korea
Agency D NOTE
Agency Hancomm
Creative Director Hee-Jeong Yu
Released April 2009

Credits & Description

Category: Publications
Advertiser: SK TELECOM
Product/Service: CONVERGENT MOBILE SERVICES
Agency: D NOTE
Agency: HANCOMM
Date of First Appearance: Apr 10 2009 12:00AM
Entrant Company: SK TELECOM, Seoul, KOREA
Manager: Jonas Lee (Sk Telecom)
Creative Director: Hee-Jeong Yu (D Note)
Employee: Yeon-Ju Park (Hancomm)
Media placement: Catalogue - Company’s Stores - 10 April 2009-9 March 2010

Describe the challenges and key objectives
The motto was to make it easy and convenient! Currently dozens of mobile phone models are sold in 'T world', the company’s stores, and the rate schemes are very sophisticated and complicated. Sometimes customers are confused. Thus, the main goal was to devise a guide that facilitates the selection of the model and rate plan that best suits individual needs.

Describe the brief from the client
Devise a service handbook that enables employees to provide customers with standardised product descriptions based on preset consultation scenarios throughout the company’s sales network. Make sure employees can explain them even without real mobile phones.

Describe how you arrived at the final design
All the designers have their own cell phones, given Korea’s nearly 100% mobile phone subscription rate. Thus, to them, designing a handbook that helps salespeople give customers the most convenient experience was not a challenge. Aware of the project purpose, the designers came up with a final design that is highly efficient.

Give some indication of how successful the outcome was in the market
Initially 10,000 copies were printed but an additional 15,000 were published because of the many requests from employees. The pamphlet is also being used by those who are not sales representatives and executives. Employees even have trouble refusing customer requests for a copy.