Copywriters Club Nagoya (ccn) Design & Branding BOOK TROPHY by Dentsu Inc. Chubu Nagoya, Openends

BOOK TROPHY

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Industry Publishing, streaming & media
Media Design & Branding
Market Japan
Agency Dentsu Inc. Chubu Nagoya
Creative Director Yoshihisa Ozaki, Masatsugu Yano
Art Director Michihito Dobashi
Copywriter Kotoha Tanaka
Designer Koji Ishikawa, Masao Shirasawa
Photographer Yoshihiro Ozaki
Agency Openends
Released October 2011

Credits & Description

Category: Books
Advertiser: COPYWRITERS CLUB NAGOYA
Product/Service: ANNUAL OF COPYWRITERS CLUB NAGOYA
Agency: DENTSU CHUBU
Agency: OPENENDS
Creative Director: Yoshihisa Ozaki (Dentsu Chubu)
Creative Director: Masatsugu Yano (OPENENDS)
Art Director: Michihito Dobashi (Dentsu Chubu)
Designer: Masao Shirasawa (OPENENDS)
Designer: Koji Ishikawa (OPENENDS)
Copywriter: Kotoha Tanaka (Dentsu Chubu)
Photographer: Yoshihiro Ozaki (Studiowork Co.)
Media placement: Book - Award Ceremony of "CCN" - 2011/10/15

Describe the brief from the client
To design a yearbook and a trophy for winners of the ‘CCN prize (Copywriter’s Club Nagoya)’, an advertising award for copywriters based in Nagoya, Japan.

Describe the challenges and key objectives
Winners of the ‘CCN prize (Copywriter’s Club Nagoya)’, all received a yearbook and a trophy, but it was hard to figure out what work was credited for.

Describe how you arrived at the final design
To add the function of an annual to the trophy. The winner’s name was engraved onto the trophy. A bookstand comes out from the back.

Give some indication of how successful the outcome was in the market
Not only did it make it possible to read the works of the prize winners, but it added authority and pride to it. It also led to saving space for storage.