Copywriters Club Nagoya (ccn) Design & Branding STICKY NOTES ANNUAL by Dentsu Inc. Chubu Nagoya

STICKY NOTES ANNUAL

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Industry Books
Media Design & Branding
Market Japan
Agency Dentsu Inc. Chubu Nagoya
Creative Director Yoshihisa Ozaki
Art Director Michihito Dobashi
Copywriter Kotoha Tanaka
Designer Koji Tanaka, Masatsugu Yano, Masao Shirasawa
Photographer Yoshihiro Ozaki
Released May 2013

Awards

Cannes Lions 2013
Design Lions Books Gold

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Books
Advertiser: COPYWRITERS CLUB NAGOYA
Product/Service: ANNUAL
Agency: DENTSU CHUBU Nagoya, JAPAN
Translator: Yunosuke Kunimoto (Dentsu)
Copy Editor: Yoshiki Toya (Daiko Advertising)
Copy Editor: Yosei Urushibata (Clint)
Sticky Notes Producer: Toshiya Yamada (Tokyo-Shiki)
Retoucher: Makoto Tobita (Itoubigeisha Seihanjo)
Retoucher: Osamu Sato (Itoubigeisha Seihanjo)
Printing Director: Satoru Ozawa (Itoubigeisha Seihanjo)
Printing Director: Norio Kito (Kito Printing)
Photographer: Yoshihiro Ozaki (Studiowork)
Designer: Koji Tanaka (Openends)
Designer: Masao Shirasawa (Openends)
Designer: Masatsugu Yano (Openends)
Copywriter: Kotoha Tanaka (Dentsu)
Art Director: Michihito Dobashi (Dentsu)
Creative Director: Yoshihisa Ozaki (Dentsu)
Brief Explanation
Japanese creators are considered to be diligent.
They write notes directly on to the annual and dog-eared pages when they study.
However, the important annual becomes damaged too quickly because of the method.
Describe the brief from the client
To make the Copywriters Club Nagoya Annual 2012.
Design Process
We invented "An annual with sticky notes."
Many sticky notes have been arranged onto the cover
so that owners can smoothly use it as a bookmark.
Results
The owners were able to leave marks on the annuals without damaging the pages.
Moreover, the colorful sticky notes excited them and motivated their eagerness to learn harder.
Since the sticky notes were placed onto the cover, no one has lost them since.