POSSIBILITIES by Leo Burnett Iberia Madrid for Corbis

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POSSIBILITIES

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Industry Consumer & Public services, Banking & Financial Services
Media Design & Branding
Market Portugal
Agency Leo Burnett Iberia Madrid
Executive Creative Director Erick Rosa, Renato Lopes, Fernando Duarte
Art Director Thiago Arrighi
Copywriter Thiago Carvalho, Silvio Medeiros
Released April 2011

Credits & Description

Category: Posters
Advertiser: CORBIS
Product/Service: CORBIS IMAGES
Agency: LEO BURNETT IBERIA
Date of First Appearance: Apr 15 2011
Entrant Company: LEO BURNETT IBERIA, Lisbon, PORTUGAL
Creative Director Iberia: Chacho Puebla (Leo Burnett Iberia)
Executive Creative Director: Erick Rosa, Renato Lopes (Leo Burnett Iberia)
Copywriter: Thiago Carvalho (Leo Burnett Iberia)
Art Director: Thiago Arrighi (Leo Burnett Iberia)
Account Director: Paula Lopes (Leo Burnett Iberia)
Account Executive: Rita Carvalho (ARCWW)
Photographer: (Corbis)
Producer Director: Cristina Almeida (Leo Burnett Iberia)
Creative Advisor: Tura (Leo Burnett Iberia)
Media placement: Poster - Advertising Schools - 15/04/2011
Media placement: Print Ad - Magazine - 15/04/2011

Describe the brief from the client
The client requested an idea that could be used as ads and posters, to show that, whatever image your idea needs, Corbis has a huge amount of options for you to choose from.

Describe the challenges and key objectives
We wanted to show our target that Corbis is the perfect choice for when you need to search for images. Since this target is formed mostly by people who work with advertising or design, we knew the final idea would have to be different and have a big visual impact.

Describe how you arrived at the final design
Through extensive research, we found images that would "fit" in each other, in order to form one big visual combination. Each ad or poster has over 300 fragments of images from Corbis in it.

Give some indication of how successful the outcome was in the market
The campaign was well received by both client and the target, and will be expanded to other medias like the Internet.