Cornetto Design & Branding CORNETTO CHAPEL - IMPULSIVE WEDDINGS by Lola Madrid

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Industry Ice cream & Cold desserts
Media Design & Branding
Market Spain
Agency Lola Madrid
Creative Director Eduardo Martinez Gil, Juan Sevilla, Angel Morales, Juan Pablo Christmann
Account Supervisor Alexandra Amstrong
Released September 2011

Credits & Description

Category: Temporary Retail
Advertiser: UNILEVER
Product/Service: CORNETTO
Excecutive Creative Director: Chacho Puebla (LOLA/Lowe & Partners)
Excecutive Creative Director: Jorge Lopez (LOLA/Lowe & Partners)
Creative Director: Juan Sevilla (LOLA/Lowe & Partners)
Creative Director: Juan Christmann (LOLA/Lowe & Partners)
Creative Director: Eduardo Martinez Gil (LOLA/Lowe & Partners)
Art Direction: Stela De Diego (LOLA/Lowe & Partners)
Account Mannager: Tom Elliston (LOLA/Lowe & Partners)
Account Supervisor: Alexandra Amstrong (LOLA/Lowe & Partners)
Production: Marie Gilot (LOLA/Lowe & Partners)
Head Of Production: Hector Palacio (LOLA/Lowe & Partners)
Production: Lola Guillamon (LOLA/Lowe & Partners)
Production: Elena Pinheiro (LOLA/Lowe & Partners)
Creative Advisor: Tura (LOLA/Lowe & Partners)
Media placement: Special Outdoor - Square Downtown Madrid - Febrary 14th 2012 / 1 Day
Media placement: Posters - Street - Febrary 10th 2012 / 5 Days
Media placement: Direct Mailing - Mail - Febrary 10th 2012 / 5 Days

Describe the brief from the client
To create an engaging online and offline experience.
Cornetto is the brand that encourage teenagers to follow their hearts.

Describe the challenges and key objectives
To communicate the spirit of the brand, in a teenage way.
And to celebrate love from a different angle. not the usual cheesy way.

Describe how you arrived at the final design
This time, what happened in Vegas, started in Madrid.
On Valentine´s day, hundreds of couples did something stupidly impulsive in the name of love: They got married. Cornetto, the brand that inspires you to follow your heart, made it happen. From finances to total strangers passing by, everyone was invited to get married, just like in Vegas. On Facebook, people voted for 1 lucky couple who won a trip to Vegas and got married again. Making this Valentine´s day pretty different for them, and for everybody else too. Impulsively ever after.

Give some indication of how successful the outcome was in the market
Appearing in all major Spanish newspapers:
- 20 minutes of free live TV Coverage
- 3,200% R.O.I