Cornetto Design & Branding OPOSSITES ATTRACT by Lola Madrid

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OPOSSITES ATTRACT

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Industry Ice cream & Cold desserts
Media Design & Branding
Market Spain
Agency Lola Madrid
Creative Director Eduardo Martinez Gil
Art Director Bruno Nakano
Copywriter Jorge Manzaneque
Released September 2011

Credits & Description

Category: Posters
Advertiser: UNILEVER
Product/Service: CORNETTO
Agency: LOLA/LOWE & PARTNERS
Excecutive Creative Director: Chacho Puebla (LOLA/Lowe & Partners)
Excecutive Creative Director: Jorge Lopez (LOLA/Lowe & Partners)
Creative Director: Eduardo Martinez Gil (LOLA/Lowe & Partners)
Art Director: Bruno Nakano (LOLA/Lowe & Partners)
Copywriter: Jorge Manzaneque (LOLA/Lowe & Partners)
Art Direction: Alvaro López Perez (LOLA/Lowe & Partners)
Production: Marie Gilot (LOLA/Lowe & Partners)
Head Of Production: Hector Palacio (LOLA/Lowe & Partners)
Creative Advisor: Tura (LOLA/Lowe & Partners)
Media placement: Posters - Street - 30th March 2012 / One Month

Describe the brief from the client
The new Cornetto Devils and Angels are made of dark chocolate and almond cream, two different flavours. Therefore, the concept was: opposites attract.

Describe the challenges and key objectives
To promote the product in an engaging way to our target audience: teenagers.

Describe how you arrived at the final design
We decided to tell 6 different stories. In each story, a couple made of really opposite characters will attract in the middle; like the essence of the ice cream.

Give some indication of how successful the outcome was in the market
Teenagers shared these designs in the real world and in the online world, across social media and blogs.
For us, reaching this is like entering their world. And that´s the best place to be.