CORONA EXTRA UNAPP by Pereira & O'Dell San Francisco for Corona

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CORONA EXTRA UNAPP

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Industry Beers and Ciders
Media Design & Branding
Market United States
Agency Pereira & O'Dell San Francisco
Art Director Paulo Coelho Santos, Iron Brito
Copywriter Arício Fortes
Released March 2012

Credits & Description

Category: Promotional Item Design
Advertiser: CORONA
Product/Service: CORONA
Agency: PEREIRA & O'DELL
Chief Creative Officer: PJ Pereira (Pereira O'Dell)
Creative Director: Aricio Fortes (Pereira O'Dell)
Creative Director: Paulo Coelho (Pereira O'Dell)
Copywriter: Aricio Fortes (Pereira O'Dell)
Art Director: Paulo Coelho (Pereira O'Dell)
Art Director: Iron Brito (Pereira O'Dell)
Print Producer: Drew Saucedo (Pereira O'Dell)
Art Buyer: Issy Penaflor (Pereira O'Dell)
Account Person: Mark George (Pereira O'Dell)
Account Person: Kyle Caruso (Pereira O'Dell)
Media placement: Direct Mailing - Bar Distribution - 1st March 2012

Describe the brief from the client
Create a mobile application for Corona Extra Beer.

Describe the challenges and key objectives
The challenge was doing something relevant to 21+ year-olds who own an iPhone and love Corona beer.

Describe how you arrived at the final design
Nowadays, people are always on their cell phones. Even while relaxing. We had a better idea than creating a mobile app. Therefore, we created the ‘Corona Extra unAPP’: an iPhone case with a built-in bottle opener, handed out at bars during the launch and available for sale at corona.store.com. Because sometimes you just need to relax with an ice-cold Corona.

Give some indication of how successful the outcome was in the market
The unAPP is doing really well in sales. In addition, lots people are opening more Corona beers now than opening mobile apps.