GREEN SOPHISTICATION by Oz Design for Engeform Construcoes E Comercio

GREEN SOPHISTICATION

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Industry Construction & Civil Engineering
Media Design & Branding
Market Brazil
Agency Oz Design
Director Luiz Eduardo Graziano
Designer Rodrigo Senra, Andre Godoi
Released August 2010

Credits & Description

Category: Public Spaces
Advertiser: ENGEFORM CONSTRUÇÕES E COMÉRCIO
Product/Service: CORPORATE BUILDING
Agency: OZ DESIGN
Date of First Appearance: Aug 9 2010
Entrant Company: OZ DESIGN, Sao Paulo, BRAZIL
Design Director: André Poppovic (Oz Design)
Designer: André Senra (Oz Design)
Artistic Potter: Kimi Nii (Kimi Nii)
Director: Luiz Eduardo Graziano (Olhar Gráfico Produções)
Media placement: Corporate Building Signage - Edifício Jatobá - Rua Surubim, 373 – Brooklin Novo – São Paulo – SP - Brazil - August 9th 2010
Describe the brief from the client
The project involved the complete signage of a high-end 'Green-Building' certified corporate building.
Describe the challenges and key objectives
The goal was to devise a sophisticated solution that would dodge ecological awareness clichés. We lent an artistic and craftsmanlike dimension to the project by having all pieces made by an artistic potter – each piece being unique – and by directly exploiting the material, without unnecessary industrial processes.
Describe how you arrived at the final design
The information is conveyed by incisions to the material or engravings during the burning of the ceramic. Extra corten steel elements explore another typical natural aspect: the change over time, through the corrosion of the material. The greatest challenge was to be able to insert the signage information directly on the pieces, understanding the limitations and possibilities presented by the material, in this case, ceramic. The result was achieved by shielding the information area with vinyl cut-outs and applying a chemical varnish wash. After the final burn of the piece, different hues were created, which allowed reading the information.
Give some indication of how successful the outcome was in the market
• Suitability of the selection of the chosen materials (ceramic and corten steel), to the concept of the building.
• Simplicity in the use of resources (the solution of the cut in the piece is also used to affix the piece per se).
• Good understanding of the possibilities of the use of the material and reverse of the piece.
• The shape and aesthetic solution (organic and sturdy) are a harmonious counterpoint to the architecture (industrialisation and technology).
• Take into account the weather factor (and natural “ageing”) to continuously improve the visual perception of the pieces.