Cortina Verde Design & Branding RECYCLED BUSINESS CARDS by Centrade Saatchi & Saatchi Bucharest

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RECYCLED BUSINESS CARDS

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Industry Environmental & Animal Issues
Media Design & Branding
Market Romania
Agency Centrade Saatchi & Saatchi Bucharest
Creative Director Jorg Riommi, Arturo Vittorioso, Daniela Nedelschi
Art Director Vlad Molico
Copywriter Irina Codreanu
Released June 2010

Credits & Description

Category: Logo Design
Advertiser: CORTINA VERDE
Product/Service: NGO
Agency: SAATCHI & SAATCHI ROMANIA
Date of First Appearance: Jun 1 2010
Entrant Company: SAATCHI & SAATCHI ROMANIA, Bucharest, ROMANIA
Creative Director: Jorg Riommi (Saatchi & Saatchi Romania)
Copywriter: Irina Codreanu (Saatchi & Saatchi Romania)
Art Director: Vlad Molico (Saatchi & Saatchi Romania)
Graphic Designer: Andrei Popa (Saatchi & Saatchi Romania)
Art Manager: Stefan Crisan (Cortina Verde)
Media placement: Business Cards On Recycled Materials - Direct Distribution - 1 June 2010

Describe the brief from the client
Cortina Verde (The Green Curtain) is an NGO that promotes ecological art.
They needed business cards that would reflect their values: respect for the environment, integrity, creativity. "We aim to promote eco-friendliness in everything we do, from our most important projects to our business cards" – they told us.
Their target: corporations, journalists, artists with an ecological agenda.

Describe the challenges and key objectives
To be relevant both for our client and also for their target, we needed and idea that would communicate Cortina Verde’s field of activity and, ideally, would use as little resources as possible.

Describe how you arrived at the final design
Instead of printing regular business cards and using paper, we came up with the idea of recycling waste materials into business cards.
So we produced a stamp for each member of the NGO, with their contact info on it.
Then, we used the stamps on different waste materials found around the office, and we recycled them into business cards: package cardboard, subway tickets, old business cards, office supplies package, and the list could go on.
Together with this set of eco-friendly business cards, we gave Cortina Verde the stamps, to that they could continue to produce new business cards whenever needed.

Give some indication of how successful the outcome was in the market
More then just a business card, we created a communication tool that is both representative and renewable.
Cortina Verde is now able to creatively re-use waste materials around their office, whenever they need new business cards.
And, probably the most important, they leave a more powerful impression on their clients.