Cosmos Design & Branding MAJOR DEPRESSION by Cosmos

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Japan
Agency Cosmos
Designer Yoshiki Uchida
Released February 2012

Credits & Description

Category: Design Typography
Advertiser: COSMOS
Product/Service: COSMOS
Agency: COSMOS
Art Diretor: Yoshiki Uchida (Cosmos)
Designer: Yoshiki Uchida (Cosmos)
Media placement: poster - 2012.2.29 - 2012.2.2

Describe the brief from the client
Planning of Japan earthquake disaster

Describe the challenges and key objectives
This word is a Chinese character that means depression and is contrasted to positive graphics and this contrast reflects Japanese people.

Describe how you arrived at the final design
This word insists on people's sentimental objective

Give some indication of how successful the outcome was in the market
This poster express reverse mean that word's original mean.