Cossette West Design & Branding PEOPLE FROM COSSETTE by Cossette Montreal

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Industry Business equipment & services, Advertising & Communication
Media Design & Branding
Market Canada
Agency Cossette Montreal
Creative Director Barbara Jacques
Art Director Marc-André Rioux, Identica Team, Julie Brassard, Gilles Legault
Copywriter Patricia Doiron
Photographer Marc Montplaisir, Martin Tremblay, André Ryder
Typographer Richard Bélanger, The Foundry Types Ltd
Released February 2009

Credits & Description

Category: Large Scale Corporate Identity Schemes
Advertiser: COSSETTE
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: COSSETTE, Montréal, CANADA
Creative Director: Barbara Jacques (Cossette/Identica)
Art Director: Gilles Legault (Cossette/Identica)
Art Director: Richard Belanger (Cossette/Identica)
Art Director: Marc-André Rioux (Cossette/Identica)
Art Director: Julie Brassard (Cossette/Identica)
Art Director: Identica team (Cossette/Identica)
Production Artist: Daniel Cartier (Cossette/Identica)
Copywriter: Patricia Doiron (Cossette)
Production Artists: Identica Québec Studio Team (Cossette/Identica)
Producers: Louis Dorval, Claude Tardif (Cossette/Identica)
RetouchingMartin Tremblay: Identica Québec Studio Team (Cossette/Identica)
Photographer: Martin Tremblay (Le Pinch)
Photographer: André Ryder (2M2)
Photographer: Marc Montplaisir (2M2)
Typographer: Richard Belanger, The Foundry Types Ltd (Cossette, The Foundry Types Ltd)
Printer/Business cards: Photogram (Photogram)
Printer/Annual report: K2
Media placement: Brand guide - Cossette intranet - 01.03.2009
Media placement: Annual report - Shareholders - 01.03.2009
Media placement: Financial report - Shareholders - 01.03.2009
Media placement: Advertising - Magazine - 01.03.2009
Media placement: Blog - Cossette intranet - 01.09.2009

Describe the challenges and key objectives
Get four countries and 18 different business leaders on board, with a simple, overt and distinct branding proposal. Hundreds of COSSETTE employees write hundreds of documents every day; the system had to be flexible and easy to use. To show COSSETTE’s unique integration (called convergence), simplicity and modernity, we had to express the cutting-edge nature of the Cossette community.

Describe the brief from the client
COSSETTE, Canada’s leading communications group, needed to revamp its identity. After 10 years of growth, the agency had created more than 15 business units and expanded in the U.S., the U.K. and China.

Describe how you arrived at the final design
An agency’s strength lies in the strength of its people. Thus the expression 'PEOPLE FROM COSSETT' (LE MONDE DE COSSETTE in Canadian French has a double sense: People from/The World of Cossette.) The new identity appears on every communications piece created by COSSETTE. Visual and verbal are inseparable, and together the message is inspiring. A uniquely designed typeface for this international advertising and design agency based in Montréal. The typeface is uppercase, bold, simplified, tightly kern, sans serif, and is used to create logos for the agency’s units.

Give some indication of how successful the outcome was in the market
We won numerous awards: Communication Arts(U.S.), Applied Arts (CAN), COUPE magazine (CAN), Grafika (QC).