COSTUME JEWELLERY by FULL HOUSE COMUNICACOES for COSTUME JEWELLERY

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COSTUME JEWELLERY

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market Brazil
Agency FULL HOUSE COMUNICACOES
Designer Benjamin Yung Jr.
Released October 2009

Credits & Description

Category: Stationery
Advertiser: COSTUME JEWELLERY
Product/Service: COSTUME JEWELLERY STORE
Agency: FULL HOUSE COMUNICAÇÕES
Date of First Appearance: Oct 14 2009 12:00AM
Entrant Company: FULL HOUSE COMUNICAÇÕES, São Paulo , BRAZIL
Designer: Benjamin Yung Jr. (Full House)
Media placement: Business Card - Costume Jewerly - 14/10/2009

Describe the challenges and key objectives
Bonny is the oldest costume Jewellery store in the Iguatemi Shopping Mall, with more than 40 years in business. Trying to emulate its success, several other similar stores have opened there in recent years. Bonny needed a concept that distinguished it from the pack and left no doubt that it was the right place to go for costume Jewellery.

Describe the brief from the client
To develop a business card for a costume Jewellery store.

Describe how you arrived at the final design
The best costume Jewellery is the one that most looks like the real thing. Using the same kind of thinking we turned the business card for the best costume Jewellery store into almost a jewel.

Give some indication of how successful the outcome was in the market
All customers who received the card asked for more than one to be able to show around and give to a friend. Accordingly, Bonny recorded a significant increase in the number of new customers. The card was even praised by its competitors in the mall and its image as the Best Costume Jewellery Store in the Iguatemi Mall was consolidated.